Semerkova Lyubov' Nikolaevna, Doctor of economic sciences, professor, sub-department of marketing, commerce and service, Penza State University (40 Krasnaya street, Penza, Russia), email@example.com, firstname.lastname@example.org
Saf'yanov Aleksandr Nikolaevich, Candidate of economic sciences, associate professor, sub-department of production economy, organization and management, Penza State University of Architecture and Construction (28 Germana Titova street, Penza, Russia), email@example.com, firstname.lastname@example.org
Background. The article attempts to substantiate the importance of the notion “fair housing price” regardless of the established state of the market and the system of price formation in effect.
Materials and methods. The methodological base of the research included various methods for determining fair housing price: methods based on the principle of self-repayment of investments into housing; methods based on average annual family income. The authors suggested a method of calculating fair housing price, adapted to the modern stage of construction market development.
Results. On the basis of the notion “fair housing price” the authors formulated as follows: fair housing price is a price that will satisfy housing needs of society at the minimal level of satisfaction with convenience, i.e. a consumer can buy a needed apartment and, by the end of a certain period of time, improve his/her housing conditions. The analysis showed that if a consumer uses his/her free funds to repay a mortgage, than the credit period may be 80 years that should be limited within 12–15 years, as by the end of the said period Russian families will be in the need to improve their housing conditions. At the present time the value of consumer’s fair price, calculated on the basis of comfortable conditions for a consumer, doesn’t cover even a half of construction cost of 1 square meter of housing.
Conclusions. Considering the reservedly-optimistic scenario of the macroeconomic situation in the world and Russia, the fair housing price should gradually rise. Main factors influencing the rise are retention of high prices of energy carriers, stabilization and further rise of population’s income, inflation lowering, improvement of mortgage conditions.
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